Measuring Your Success With Amazon Attribution
It's almost 2023. And if you're not already feeling the effects of 2022 on your Amazon sales, you may be in for a rude awakening. The...
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Sep 30, 20215 min read
Walmart Instacart Partnership: A Match Made In eCommerce Heaven?
Can Walmart's partnership with Instacart in New York help drive its visibility in a highly skeptical retail market recently estimated at $55
Sep 7, 20214 min read
How New Changes In Amazon’s A-to-Z Guarantee Policy Will Affect Sellers
Amazon’s customer-centric focus may have contributed to its status as the undisputed leader in digital retail. But that focus can come at...
Sep 3, 20215 min read
Amazon’s Liquidation Program: What FBA Sellers Should Know
For all the scrutiny Amazon has faced over the past few years, it shouldn't be surprising that their excess inventory liquidation...
Aug 11, 20214 min read
Prime Day 2021 Trends To Prepare For In 2022
By all accounts, Prime Day 2021 was only a modest success. That is, if you consider an estimated $11.19 Billion in sales during 48 hours...
Aug 10, 20214 min read
Strategies For Driving Back To School Sales On Amazon In 2021
Next to Prime Day, the back to school season is one of the more highly anticipated selling seasons on Amazon. And 2021 is no exception....
Aug 3, 20213 min read
How Much Impact Has Reopening Had On Amazon Advertising?
Amazon Advertising may have seen a 47 percent growth rate during 2020. And chances are Amazon as a whole will continue to top year over...
Aug 1, 20212 min read
How To Showcase Your Product Launches With Instagram Drops
New to launch products can sometimes face a two edged sword on social media. On the one hand, it’s one of the most simple and effective...
Jul 22, 20215 min read
How To Sell On Amazon As A Non U.S. Resident
The customer journey on Amazon is as diverse as the world around us. Equally diverse are its marketplaces. Amazon's international...
Jul 13, 20214 min read
Fraud And Consequence: Amazon Suspends Over A Dozen Digital Native Brands For Review Manipulation
Perhaps the most inevitable outcome of Amazon's continuing dominance in both eCommerce as well as brick and mortar retail has been the...
Jul 11, 20213 min read
What Should You Consider In An Influencer Strategy?
According to recent projections, the influencer marketing industry is scheduled to rise to $13.8 Billion this year, with 75 percent of...
Jul 5, 20214 min read
What You Should Know About Web Accessibility, eCommerce And The ADA
For both brands and sellers alike, web compliance typically means adhering to trade standards of conduct and advertising established by...
Jul 5, 20214 min read
Why You Should Start To Prepare For Prime Day 2021 Early
Numbers rarely lie. Amazon may not give out the exact numbers, but recent estimates place the exact amount of sales during Prime Day 2020...
Jul 5, 20216 min read
FOMO: A Short Term Formula For Long Term Sales?
There's nothing more devastating to an advertising campaign than an unconverted prospect. After all, brands can spend thousands of...
Jul 5, 20214 min read
Entrepreneurship And New Frontiers In eCommerce For 2021
Entrepreneurship And New Frontiers In eCommerce For 2021 Evolution demands both structuralization as well as adaptation. And while...
Jul 5, 20214 min read
5 eCommerce Strategies For A Post-COVID Landscape
If you’re feeling overwhelmed as a seller in 2021, you’re not alone. In just three months, the eCommerce industry in the US experienced a...
Jul 5, 20214 min read
As Government Pressure Mounts, What You Should Know About Counterfeiting And Foreign Amazon Sites
In the digital retail world, trends seem to come and go at the drop of a hat. But there's perhaps no trend that's more consistent than...
Jul 5, 20214 min read
Emerging Trends In eCommerce To Watch Out For in 2021
What’s the single most important factor to know about a post-pandemic retail landscape? It’s the customers who drive a product. Not the...
Jul 5, 20215 min read
Four Common Mistakes Amazon Sellers Make
There’s no such thing as a flawless delivery system in any form of retail. Even big box retailers can be plagued by factors seemingly...
Jul 5, 20217 min read
Amazon And On: Scaling Your Online Presence With The Blue Ocean Strategy
If you think performance metrics are the sole quantifier of success on Amazon, you're in for a rude awakening. Neither sales volume or a...
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