What’s new on the eComm horizon:

Is your storefront falling prey to cart abandonment? Here’s how you can help them move from cart to conversion

If advertising on Amazon wasn’t worthwhile, it wouldn’t be worth $22.5 Billion. To put that into perspective, the digital advertising...

Next to Prime Day, the back to school season is one of the more highly anticipated selling seasons on Amazon. And 2021 is no exception....

Seven out of every ten Americans use social media as much for product inspiration as they do for communication. That means your marketing...

If you’ve noticed an increase in advertising rates on Amazon, you’re not alone. New research from Marketplace Pulse indicates that Amazon...

New to launch products can sometimes face a two edged sword on social media. On the one hand, it’s one of the most simple and effective...

The total US digital ad revenue reached $139.8 Billion in 2020, representing a 12.2 percent growth from the previous year. And while the...

In just a few short years, digital marketing has undergone a complete transformation. While banner ads and pop-ups still exist (much to...

$386.1 Billion. That was the entire net sales revenue for Amazon in 2020, a 37 percent increase from 2019. The only thing more...

Any marketing strategy is bound to be faced with a certain dilemma in 2021: what can be conducted in-house and what should be outsourced?...

Experience counts for everything in eCommerce. But it's 2021. And if your Amazon strategies didn't work last year, they're not likely to...

That old cliche about “working smarter, not harder?” It's just as true in eCommerce sales as it is in any other industry. Particularly...

To say the world of digital media has come a long way since 2005 is an understatement. If you can’t remember that far back, that was the...

After record growth partnering with small businesses to maximize their eCommerce presence, international digital marketing agency Color...

Optimization of product pages may possibly be one of the greatest challenges for vendors who are entirely new to Amazon. In fact, the...

Optimizing your Amazon product listings isn't always a question of optimizing the right images. Customers need to find your listing...

Traffic. It’s about quality, not quantity. What applies to your website applies to Amazon as well. It applies to any eCommerce hub....

Amazon Advertising may be one of the most significant ways to enhance your presence on the eCommerce giant. In fact, it’s estimated that...

When it comes to optimizing Amazon listings, small businesses tend to overlook one decisive factor: the power of video. That video is one...

Amazon Prime Day 2020 is coming—eventually. But just when it will be is the $7 billion question. When Amazon first launched Prime Day in...