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It may seem like a no brainer that reviews are critical to your brand performance on Amazon. But just how critical they are may surprise...

Sep 11, 20244 min read

In a move that may help bolster their status as a competitive riva l to Amazon, Walmart has announced the addition of new product...

Sep 3, 20243 min read

Money can’t buy loyalty. If you need us to tell you that, you may want to reevaluate your own marketing strategies. Not that...

Aug 28, 20244 min read

There’s likely every chance you’ve heard enough talk about AI over the past two years to last a lifetime. From threats of existential...

Aug 26, 20245 min read

Consumer product recalls have been a daily part of our lives for well over 100 years. But the federal institution of manufacturer...

Aug 22, 20244 min read

Another Prime Day , another dollar. Hopefully, many more dollars. Prime Day 2024 may have been an unmitigated success for Amazon, with...

Jul 29, 20245 min read

As any Amazon seller will tell you, Prime Day can be as much of a bane as it is a boon. On the one hand, you have hundreds of millions of...

Jul 10, 20244 min read

Changes to Amazon FBA fees in 2022 have already gone into effect. Here’s how your bottom-line as a seller may be affected.

Feb 22, 20227 min read